Friday, November 2, 2012

Odisha Handwovens “Exhibition-cum-Sale” at Odisha Bhawan

Odisha Handwovens has a rich heritage and Sonepuri, Khandua, Bomkai, Sambalpuri, Berhampuri Sarees of Odisha are known all over the Country. Its Preservation, promotion and progress are directly dependent upon the successful marketing.  Exhibition/Expos  provide a common  platform  for the  artisans  of  the  whole  State  for  display  and sale of  their  products  under  one  roof. Odisha  State  Handloom  WCS Ltd,  popularly  known  as  Boyanika, the  only Apex Society in Handloom Sector is providing marketing  support for the sustainable  livelihoods  of the  weavers  by organizing  Special Handloom Expos, National  Handloom  Expo and Exhibition-cum-Sale at  different  parts of the Country as well as the State.
As a part of Marketing Promotion and to reach the connoisseurs of New Delhi, Boyanika is organising one “Exhibition-cum-Sale” at Odisha Bhawan Premises from 26/10/12 to 10/11/2012.
          The Principal Resident Commissioner, Govt. of Odisha is inaugurating the Expo on 26th October 2012 at 5.00 P.M in presence of the Commissioner-cum-Secretary to Govt., Handlooms, Textiles & Handicrafts Deptt., Govt. of Odisha. This Exhibition will remain open from 11.00 A.M. to 8.00 P.M. on all days and Special Govt. Rebate of 20 % + 10% is being given to the valued customers on purchase of every Handloom Product in this Exhibition.
Apart from the marketing of Orissa Handwovens, “Boyanika” is committed for all round Socio- Economic development of the weavers of the state. This Organisation is implementing various developmental programmes for the welfare of weavers of the State. Boyanika will go on with expanded view for exploring every new horizon of marketing during the coming years, for which the active Co-operation of all media persons is highly solicited.  The media intervention will certainly make this event a successful one like previous year.
        

Sanofi Diabetes Blue Fortnight : Delhi events and activities



 
S.No.
Delhi Activities
Details

1.
Dance 4 Diabetes Care
Delhi: 11th November,
Venue: India Gate,
Time: 4 – 6 PM,
50 participants
Organiser: Ms. Sunita Godara, a former Asian Marathon Champion
Songs: A special diabetes song, Jai ho, Beat it (Michael Jackson)

2.
Screening drives
5.11.2012
Standard Chartered Bank, Sansad Marg
Standard Chartered Bank, DLF
Tests: Blood sugar and blood pressure
Patients to be screened: 150 - 200 at each centre
Remarks: A 30 min session on healthy diet and lifestyle for diabetes prevention and management by a nutritionist
A session by nutritionist to be organized at Standard Chartered Bank’s ITO branch on 6th
Time: 12 – 5 PM

6.11.2012
Radisson BLU, Noida
Radisson BLU, Paschim Vihar
Tests: Blood sugar and blood pressure
Patients to be screened at each hotel: 200 plus

7.11.2012
Gurdwara Rakab Ganj Sahib ji
Tests: Blood sugar
Patients to be screened: 6000 plus
Remarks: Special diabetes themed competitions for students to keep them engaged and motivated and increase the recall value of our messages.

11.11.2012 (Sunday, day of mass)
Sacred Heart Church
Tests: Blood sugar
Patients to be screened: 200 plus

12.11.2012
Jama Masjid
Tests: Blood sugar and blood pressure
Patients to be screened: 200 plus


3.
Radio
Amplification of the campaign through Radio Mirchi.
Days: 6th to 11th Nov
Spots on diabetes awareness inclusive of KOL tips and contests to increase awareness.
4.
Digital
5. & 6.
7th November screening camp
Mega screening camp
Under the theme “All Religion Call for Diabetes Awareness”

Venue: Rakab Ganj Gurdwara
Screening for over 6000 people
Competitions and contests to keep young participants interested and motivared.

Inauguration at 10 AM
Inaugurated by: Mr. Jean Claude Mbanya (President, International Diabetes Federation)
Sh. Ghulam Nabi Azad*
Sh. Ajay Maken*
And Sh. Arvinder Singh Lovely*
(* to be confirmed)

Press Conference: 12 PM, 7th November to announce inclusion of all religion in the campaign. To be attended by Dr. Bagai and other religious leaders from Akshardham temple, Jama Masjid, Sacred Heart Church.
IDF to release exclusive and updated Indian figures on diabetes at the press conference
7.
Blue Evening
Date:7th November 2012
Venue: Akshardham
Time: 6 PM Sharp
Confirmed dignitaries: IDF’s President, Shri. Sheila Dixit and Dr. A K Walia.
Agenda: Grand celebrations of World Diabetes Day, India

Commerce Secretary Inaugurates MMTC’s Festival of Gold
MMTC launches its Jewellery Brand ‘Sanchi’


Shri S.R. Rao, Secretary- Department of Commerce, inaugurated MMTC Limited’s ‘Festival of Gold’ and launched MMTC’s exclusive jewellery brand Sanchi on the inaugural day of the golden extravaganza on 2nd November 2012 at the Convention Hall, Hotel Ashok, New Delhi. The brand showcases contemporary designer jewellery in gold, diamond, and silver, and has been fashioned in sync with fast changing market trends to target a youthful profile of customers along with its current die-hard clientele fascinated with gold.

The Festival of Gold is the largest gold jewellery exhibition-cum-sale of its kind providing the customers an opportunity to purchase hallmarked jewellery from various parts of India and value-added bullion products under a single roof. The much awaited Festival of Gold 2012 is being held up to Dhanteras on 11th November, 2012, and is open to the public from 10.30 am to 8.30 pm on all days.

Speaking on the event, Shri Rao was all praise for the wide display of rich craftsmanship from diverse regions of India and lauded the efforts of MMTC as a Govt. of India enterprise to take the lead year after year to progressively organize such exhibitions of hallmarked jewellery for the customers and trade. “The central theme of MMTC’s Festival of Gold is purity and variety. The precious and diamond stones in studded jewellery are accompanied by certificate issued by an accredited agency. The gold and studded jewellery from all over India are available under a single roof. I am happy to note that MMTC is also launching its own jewellery range by the name of Sanchi.”

2012-13 is the Golden Jubilee year of MMTC Limited as the company completes 50 glorious years since its inception in 1963. The commencement of MMTC’s 50th year accompanied the launch of a special 50th year insignia for the Company. MMTC as a brand aims to strike a balance between tradition and modernity, and now in its 50th year, continues to aim at surpassing its earlier best.

Shri D.S. Dhesi, Chairman and Managing Director - MMTC, said, “MMTC’s Festival of Gold is eagerly awaited by the general public. The designs of the jewellery are an amalgamation of indigenous Indian creativity, elegance and uniqueness.  The effort of MMTC is to provide customers with jewellery and bullion products which provide value for money. The objective of the exhibitions is to offer hallmarked gold jewellery and at affordable prices.”

The Festival of Gold 2012 will be a step towards meeting MMTC’s objectives of fulfilling the need for protecting consumer rights and meeting the demand for standardization of gold and to provide the best to the consumers with assurance of quality. The grand exhibition is set to dazzle one and all with handpicked collections of plain gold and studded jewellery from many states of India, like Delhi, Maharashtra, Bengal, Odisha, Tamil Nadu, Andhra Pradesh, Karnataka, Rajasthan, Gujarat, and Goa. Special Bridal jewellery collections, Gold & Silver Medallions in various denominations, and MMTC’s latest range of silverware gift and puja items for Dhanteras and Diwali add to the attractions.

MMTC’s other showrooms at Jhandewalan, SCOPE Complex, MMTC Colony, IPL Swarnalaya, Pusa Road (Opp. Siddharth Hotel) and Cross River Mall outlets will also be open till 11th November 2012, serving customers’ needs for gold and silver medallions, silverware and jewellery for Dhanteras and Diwali.

Launched at the Festival of Gold in a new extended avatar, MMTC’s jewellery brand Sanchi has been fabricated by young designers with a passion and zeal for keeping the golden art of jewellery craftsmanship in sync with modern times. The brand offers contemporary designs in 14 & 18 carat that are versatile, lightweight and wearable, and will cater to varied preferences.  

Retail focus by the Precious Metals Division of MMTC this year will be on setting up of retail outlets in prominent places, focus on local/regional exhibitions and on the Festival of Gold, standardization of MMTC Jewels showrooms, introduction of new options for the youth in terms of fashionable and lightweight jewellery, introduction of new silverware items for festive season, appointments of corporate/institutions as exclusive stockists, etc.

To facilitate customer interaction and for any queries, MMTC has an all India toll free number- 1800 1800 000 (9 AM – 9 PM).


***


Preeti Kaur
Chief General Manager (Publicity)
MMTC Limited, New Delhi
Ph.24365909

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