VOLVO AUTO INDIA LAUNCHES AGGRESSIVELY PRICED
SMOOTH D3 VARIANTS IN INDIA
The Value Offering Promises Impressive Efficiency, Enhanced Performance,
& Lower Fuel Consumption
New Delhi, February 15th, 2012: Aimed to strengthen its commitment and value proposition, Volvo Auto India today launched its existing product portfolio of luxury sedan S80, premium sedan S60 and luxury compact SUV XC60 with an all new 5-cyliner turbo D3 diesel engine.
Making it worthwhile for India customers, all three models have been priced extremely competitively to appeal to those waiting to make a bold statement in true Scandinavian style.
A personification of silence and efficiency, the new variants of S60, S80 and XC60 with D3 Kinetic engine will be priced Rs 23.99L, Rs 31.99L and Rs 33.99L respectively, Ex-showroom Delhi.
Designed to deliver 163 horsepower with an impressive 400 Nm torque, D3 variants of S60, S80 and XC60 will deliver mileage of 18.5 KMPL, 17.8 KMPL and 14.7 KMPL respectively. Cars equipped with the new engine will be available for retail at Volvo dealerships across India with immediate effect.
Keeping the promise of strengthening its product portfolio, Mr. Tomas Ernberg, Managing Director, Volvo Auto India said, “In light of changing customer and market dynamics, Volvo has launched its most successful global models in the last two years for the Indian customers. Launch of D3 variants reiterates our long-term commitment of a more human-oriented approach called ‘Designed Around You’, where we continue making safe, technologically-advanced and Scandinavian designed cars around customers.”
The new D3 engines will offer greater driving pleasure across the range with its reduced displacement with a shorter stroke to optimize fuel consumption. The injection system of the engine has a different type of piezoelectric fuel injector compared to the D5 engine.
These injectors minimize consumption with exceptionally rapid and precise injection pulses under high pressure. This smooth and silent engine produces a healthy 400Nm torque and low CO2 emission.
“D3 gives us power to deliver more at less. With the new range, we will provide the best of both the worlds to our valued customers without compromise on luxury and key Volvo technologies like Laser Assisted Automatic Braking – City Safety. Every car in the D3 range has been designed to deliver an overarching promise of being a world full of performance, luxury, sophistication and Scandinavian style.” He added.
Some key features of the Volvo portfolio with D3 include:
Specially designed for those who enjoy a smooth and effortless drive while having fun
§ Interior Air Quality System for clean cabin air and the Volvo Sensus with a touch interface showcase how well the S60 has beendesigned around you
§ Sedan with Laser Assisted Automatic Braking – City Safety feature that warns the driver incase timely brakes are not applied
§ Other features offering Whiplash Protection, Dynamic Stability Traction Control, Turn with Steering lights (Active Bending Lights)keep the driver safe and in command at all times
Appealing those who believe luxury is a necessity
§ Supports the driver with Adequate Power and Electronic Climate Control and Interior Air Quality System for a pleasant, allergy-free ride
§ Inspired by Scandinavian landscapes, Volvo S80’s newly designed interior promises more luxury and comfort. The plush leather seats are ergonomically designed with deep contours and full wide bolsters to provide generous support during long drives
§ Laser Assisted Automatic Braking – City Safety technology is a boon for driving on Indian roads. This intuitive technology automatically engages brakes if the driver fails to react in time to prevent a crash
§ Safety features like Whiplash Protection, Dynamic Stability Traction Control, Turn with Steering lights (Active Bending Lights)make it one of the safest cars in the world
Crafted to the most personalized requirements
§ Revealing a universe where dual tone genuine leather seats meet real wood inlays
§ Technologically advanced and stylish releasing 163 horsepower with 400 Nm torque helping the driver enjoy a smooth ride
§ Pushing all boundaries to achieve the highest level in safety and technological innovation
§ Loaded with features like Roll Stability Control, Emergency Brake Assist, Whiplash Protection System and Side Impact Protection System to reduce the risk of injury by half.
§ Laser Assisted Automatic Braking – City Safety feature that warns the driver incase timely brakes are not applied. Whiplash Protection, Dynamic Stability Traction Control, Turn with Steering lights (Active Bending Lights) make it one of the safest cars in the world
§ High ground clearance on Indian roads showcases how well it is designed around you
Note to the editor: Ex-showroom prices (Delhi)
Note to the editor: Ex-showroom prices (Delhi)
Special introductory prices
Facts about Volvo Auto India:
Volvo Auto India is a luxury car company in India, a gigantic, fast-growing market and one of the most competitive in the world. Volvo established its presence in India just over three years ago and has since then worked intensively to market the Swedish brand. With a corporate office in Gurgaon, Volvo Auto opened its first dealership in March 2008 and currently markets its products through its dealerships in New Delhi, Mumbai, Chandigarh, Coimbatore, Hyderabad, Kochi and Pune. Volvo currently sells four premium models in India – luxury SUV Volvo XC90 and Volvo XC60 and luxury sedans Volvo S80 and Volvo S60.
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Genesis Burson-Marsteller, South Asia
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