Panasonic bets big this festive season: Announces a slew of consumer offers
·
Eyes Rs. 1,200 crore turnover this festive season
·
Investing Rs. 100 crores on brand positioning and marketing activities
- Enchanting Dia Mirza inspires consumers to ‘Bring home a Panasonic’ this festive season
New
Delhi, October 1st, 2012: Panasonic
India is betting big on this festive season and has rolled out a range
of special offers under its nationwide campaign ‘Celebrations for
Life’. These offers announced by Panasonic today in presence of their
Eco brand ambassador Dia Mirza promises assured gifts for consumers
looking for new purchases to commemorate the spirit of festivity.
Panasonic is confident that this appealing campaign
will play a big role in lifting the dampening sentiments created in the
consumer durable space throughout the year with rupee depreciation and
price hike.
As
part of the festive bonanza, customers are being offered assured gifts
on purchase of any Panasonic product ranging from television,
air-conditioners,
and refrigerators to washing machines and cameras.
Exciting offers under this festive campaign include
·
Bollywood Hungama voucher worth Rs. 10,000 wherein with every purchase of a Smart VIERA 3D TV, consumers can get free download
of 2,000 songs and 3 months live streaming
·
Get Panasonic Rice Cookers, all-in-one printers on purchase of select VIERA TV models
·
10 Movie DVD pks. with all 1001 & above models.
·
On purchase of Lumix digital cameras, consumers can avail 4GB SD Card, Carry Pouch and 3 years warranty. An additional Battery
(with select models) and two 8GB SD Cards to be given out with camcorders
Panasonic
is giving out attractive hampers such as branded dinnerware, glassware
and other striking gifts with the purchase of Panasonic Refrigerators,
Microwaves and Washing Machines. With these and much more, Panasonic
urges consumers to celebrate with them and avail various alluring offers
on each purchase valid from September 21st, 2012 to November 18th, 2012.
Present at the occasion,
Mr. Daizo Ito – President, Panasonic India said, “It is well
known that no other country holds so many festivals of antiquity with
such joy as does India and this is what makes it a great nation.
Panasonic is committed to the Indian market and that buying
new products during this time is considered auspicious. Thus we are
announcing a variety of consumer schemes and offers on purchase of a
wide range of products”
Gracing the occasion, Panasonic
Eco Ideas ambassador, Dia Mirza said,
“I am thrilled to be a part of Panasonic’s Eco Ideas initiative to bring
a healthier future. The lead role that Panasonic has undertaken for
collaborating with communities, encouraging individuals to assume
greater responsibility towards environment by adopting
energy saving lifestyles besides working on innovative technologies
& eco-conscious products to make greener societies is commendable.”
She further added, “Celebrations for life campaign introduced today is
apt for consumers, as in every part of India, festivals
can easily be associated with merriment and Panasonic is making sure to
be part of everyone’s celebrations through these enthralling offers and
products.”
Mr. Manish Sharma, Managing Director, Consumer Product Division, Panasonic India
stated,
“As the season of celebrations is about to start, we at Panasonic India
are delighted to add to the festive spirit with
several enthralling schemes for our customers. We have announced
various offers so that our consumers can enjoy the festivities with the
latest Panasonic offerings in a pocket-friendly manner. Through these
offers, we are targeting a turnover of Rs. 1200 crores
nationally this festive season”.
As part of channel support programme
during festive celebrations, Panasonic has also designed special offers
that will enable channel to get maximum benefits from Panasonic
products.
At
Panasonic, designers and engineers constantly endeavor to design and
develop products that ensure better quality, enhanced features and most
importantly value for money for the customers. Panasonic, being an
environment conscious organization not only develops eco friendly
products but also technologies embedded with “Eco ideas” which provides
solutions to make everyday home and business life simpler,
convenient and energy efficient. Under its global eco ideas program
Panasonic also encourages customers to live eco-conscious lifestyles
with an aim to reduce CO2 emissions in households and manufacturing
units
Panasonic Corporate Vision
Panasonic
has a vision to become the No. 1 Green Innovation Company in the
electronics industry by 2018 (fiscal 2019), when Panasonic will
celebrate
its 100th anniversary. Panasonic aspires for global excellence as a
Green Innovation Company and encompasses two goals: Green Life
Innovation to realize green lifestyles to enrich people’s lives and
Green Business Innovation to bring forth innovation in our
business styles.
About Panasonic India
Panasonic makes available in India its wide range of consumer electronics and home appliances like LCD &
Plasma
TVs, DVD players, home theatre systems, cameras, camcorders, car audio
systems, air conditioners, washing machines, refrigerators,
microwave ovens, automatic cookers, vacuum cleaners and the like. The
Company has a workforce of about 12,650 in India and estimated to do a turnover of Rs 10,000 crore in FY 2012.
For more information on the company and the Panasonic brand in India, please visit
http://panasonic.co.in.
Issued by Panasonic India | For media queries, please contact: