World’s best low cost airline unveils brand new corporate identity & flight attendants’ weekend uniform
Sepang, 11 May 2012 - AirAsia, the world’s best low cost airline unveiled a brand new corporate identity in line with its ’10 Awesome Years’ campaign, which includes a new television commercial featuring AirAsia Allstars, a new concept for its flight attendants’ weekend uniform, apart from the announcements of a few awesome news in the pipeline at a briefing held today at AirAsia’s Headquarters in LCC Terminal, Sepang.
AirAsia grew from a two-aircraft airline to one of the largest and most respected low-cost carriers in the world, proving that passion and perseverance can propel a simple dream to a spectacular reality. Over the past 10 years, AirAsia has marked hundreds of amazing milestones, painting the sky red across 152 routes in 24 countries. The new look signifies a fresh new journey with more exciting things to come.
AirAsia’s ’10 Awesome Years’ campaign started in December last year, celebrating its tenth birthday with a series of new initiative but staying true to its core identity of being the people’s champion in democratising air travel. Since the campaign launch, the airline has announced various ‘awesome’ news such as the abolishment of counter check-in fees for international flights, baggage fee reduction where guests can now save up to 50% when they purchase their check-in baggage online; as well as revised meal prices with more discounts and even more variety of food to choose from.
Kathleen Tan, AirAsia’s Group Head of Commercial proudly says, “In AirAsia, we take branding very seriously. Low fares does not mean we have to be cheap. It’s about engaging our guests, delivering a service experience to make them feel good about the AirAsia brand. After 10 awesome years journey of revolutionising air travel with our low fares, incredible network and a unique “Allstars” culture we have built, we feel it’s time to give our brand a fresh and rejuvenated look and to continue to stay relevant with times. AirAsia’s branding has always embodied the spirit of being bold, innovative, dynamic and progressive in everything we do. We are excited to give our look, feel as well as our plane livery a little contemporary 'facelift'. We have gone from a Malaysian brand to a regional brand and now after 10 years, AirAsia is a global name not just in the aviation industry but one that is internationally recognisable.”
“The credit goes to our Group CEO, Tan Sri Tony Fernandes whose individual charisma and dynamism has breathe a lot of live to the AirAsia brand,” she added.
It will not just be the ads, counters and office which will have a new look as part of this branding exercise, AirAsia’s flight attendants will also get a brand new outfit for weekends. The weekend outfits are envisioned to reflect AirAsia’s image of daring to be different, sporty yet smart and sexy, apart from being vibrant and stylish. The new weekend outfits also embodies AirAsia’s active involvement in the field of sports.
The airline is what it is today because of the can do attitude of each and every person that makes up the AirAsia family. Each and every one of its employees—the AirAsia Allstars--represents the brand, akin to ‘walking advertisements’ for the airline. The way they do things differently via constant innovation is the key in elevating the brand, setting AirAsia apart from the rest of the field and making it the winner of numerous accolades, such as ‘The World’s Best Low Cost Airline’ award by Skytrax for three years in a row (2009, 2010, 2011).
The AirAsia brand has also been received well in other countries which the AirAsia group operates in, with awesome news such as Thai AirAsia preparing for IPO (initial public offering); the launch of three domestic and one international route operated by AirAsia Philippines from Clark to Davao, Kalibo, Puerto Princessa and Kuala Lumpur; AirAsia Indonesia now operating a 100% Airbus fleet and with AirAsia Japan soon to announce routes they would fly.
Over the years, AirAsia have also been very active in promoting the brand through sports initiatives. AirAsia is the key partner for Caterham F1 (Formula 1), Queens Park Rangers (QPR) FC (English Premier League), AirAsia ASEAN Basketball League, Philippine Patriots (Basketball), Team AirAsia-Sepang International Circuit-Ajo (MotoGP), Oakland Raiders (NFL) and run our own motorsport talent development program-- the AirAsia Caterham Driver Development Program (AACDDP).
AirAsia’s merchandise division, AirAsiaMegaStore is having a ‘Hot Weekly Deals’ as part of the celebration, where guests can save up to 30% on merchandise items when purchased online at www.airasiamegastore.com. AirAsiaMegaStore also gives all of AirAsia’s guests a chance to win a trip to Hong Kong whey they spend a minimum of RM10 on Skyrider merchandise at the AirAsiaMegaStore website as well.