Zojirushi Corporation joins Salora International Ltd.

Nksagar Sagar Media Inc :New Delhi, January 20, 2011: Zojirushi Corporation, the world’s leading manufacturer of electric kitchen appliances, is foraying into the Indian market in partnership with Salora International Ltd., a leading player in the Indian consumer electronics industry:

Japan based Zojirushi Corporation will woo its customers with five categories of products under the thermoware range. Through these five categories, the company is focused to cater the Indian market’s needs of Stainless Steel Vacuum Flasks/Bottles/ Mugs, Lunch Boxes, Airpots, Handy Pots, and Ice Pails. These products have been launched in the price range of INR 1250-3500 and to take
the partnership forward and penetrate deeper in the market, the company will be launching many other products with more utility and versatile uses.
The association is a unique combination for Indian customers to experience cutting edge technology while bringing comfort, ease, vitality and affluence into their lives. With availability of organized market and unblemished after sale services, the industry is all set to witness the unforeseen scenario with success of this association.

Mr. Gopal Jiwarajka, Managing Director, Salora International Limited further added, "Salora International has been historically associated with several global conglomerates and today the company has further strengthened its core competency in distribution. With rising awareness levels in India and consumers becoming more demanding, it has been our constant endeavor to bring the best brands that enhances our customers’ lifestyle. Salora has always allied with brands and companies who have firmly established leadership status in the world for its quality and technology. We are very extremely happy with this association and look forward to a bright and long future together with a global brand like Zojirushi."

Speaking at an event held in the capital today on the occasion of the launch, Mr. Norio Ichikawa, President, Zojirushi Corporation said, "India is becoming an increasingly important global economy. With a booming middle class and high disposable incomes, India is also witnessing a steady growth in the demand for attractive products that cater to the modern needs. Our endeavor in India will be to improve the customers' quality of life through innovative technology & cutting-edge products.With the support of a strong marketing & distribution partner like Salora International, we are confident to achieve major market share in coming years.”

Speaking on the aggressive marketing and sales strategy of Salora for this segment, Mr. Amitabh Airi, GM-Product and sale said “Indian Market has immense potential for the growth of thermoware industry and there is a huge untapped consumer segment waiting for our range of international standard products. At Salora we are committed to introduce unique and high – quality products that satisfy needs of our customers. The popularity of thermo ware products in the gifting segment and enhancing global exposure of younger generation has given a new edge to the growth drivers of this industry. The total thermo ware market in India is Approximately $ 100 Million and is growing to the tune of 10-12% PA. Salora in association with Zojirushi, will touch $ 1 million (ex-factory) in the first year and in the next 5 years will reach upto $ 10 million. With this association we are confident to bring in a wide range of products in multi price segments and for different consumer segments.”

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