Wednesday, October 17, 2012

BYOND INTRODUCES “VALUE-FOR-MONEY” TABLET PC RANGE
Bollywood Sensation Zarine Khan revealed her techie side at the launch event of Byond Tech in Delhi recently. Busy exploring the products like a kid lost in toys, she said “I guess this should be the biggest range of Tablets under one brand. The most interesting thing I have seen is the “Laplet”, I am hooked to my Laplet ever since I have started using it.”
Mr. Prashant Bora, CEO, Byond Tech. Electronics said, “We have brought to India, the biggest range of Tablets, under one Brand, with 10 versions of “MI Book” as we call it, with retail range starting from 4300/- to 11000/- all MI Books come with 3D Screens. For the product, our Research Team was most excited about was the “Laplet”, which would prove to be the biggest gift for the consumers in this Navratra Season.”
The launch was a Gala Event with Bollywood Diva “Zarine Khan” launching the entire Byond Tech Range in form of a Fashion Show and finally walking the ramp with the launch of B-50, Smart Phone, with Manish Jain, Director, Byond Tech.
According to Mr. Subhash Mutha, Chairman, Byond Tech Electronics Pvt. Ltd , “For tablets and smart phones, we have invested around 10 million USD and the investment is likely to get doubled within a year. With last 3.5 years of experience in telecom business, we are planning to be an aggressive player in Android phones and Tablet PC segment.”
Byond Tech. has introduced the widest range of Tablet PC in the Indian market named as the “Mi book” series.Mr. Manish Jain, Director Sales, Byond Tech, “The company is targeting sales of more than 1 million Tablets a year and a market share of close to 15% to emerge as a leading player in the market.
The Mi book series will comprise of following types of Tablet PCs:
∙ 7 inch screen tablets∙ Tablet with Sim card facility∙ 9&10 inch wide screen tablets∙ Laplet series containing tablet with portable attached key pad [For the first time in India]Key product features:
∙ Android v4.0.4 (Ice Cream Sandwich) OS∙ 3D video and gaming∙ Kinetic scrolling touch pad, capacitive 5 point multi touch screen∙ Display resolution 800 x 480 pixels∙ Laplet series with unique key pad attachmentPrice range: Rs. 4,300/- to 11,000/-Distribution, Sales & Service Network: Pan India presence with more than 250 distributors and Pan India Service network of 650 service  centers.Byond Tech Electronics Pvt. Ltd. is in the business of affordable mobile handsets since 2009 and it already has a bank of 5 Million satisfied customers all over India. The company, which has its own manufacturing base has now entered into the business of producing Tablet PC and Smart phone. Byond is led by Mr.Prashant Bora, CEO, who is an Engineer Entrepreneur with a sound background of manufacturing business including Chemical, Water purification and Electronics. Byond is a part of the parent holding, Canpex Group, whose chairman is Mr.Subhash Mutha. He is a veteran entrepreneur with nearly forty years in diversified international businesses including Special Chemicals, Water Purification and Electronics.
Nirmal Vaid
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