PGTI AND VOLVO AUTO INDIA JOIN HANDS TO BRING ‘VOLVO WORLD GOLF CHALLENGE’ TO INDIA
~ Volvo Becomes PGTI’s ‘Official Automobile Partner’ for 2012 ~
New Delhi 14th February, 2012: The Professional Golf Tour of India (PGTI), official sanctioning body of professional golf in India , today signed a strategic partnership agreement with Volvo Auto India , the Swedish luxury carmaker. This three-year association, which begins with the 2012 season, marks the India debut of Volvo’s flagship event ‘Volvo World Golf Challenge’. The announcement was made jointly by Mr. Padamjit Sandhu, Director, PGTI and Mr. Tomas Ernberg, Managing Director, Volvo Auto India .
Mr. Tomas Ernberg, Managing Director, Volvo Auto India said, “Golf is a sport that resonates with Volvo’s core values of quality, integrity and fair play. We have nurtured a long and cherished commitment to premier golf tournaments. With ‘Volvo World Golf Challenge’ we aim to make India an integral part of a truly multinational tournament that begins at home and ends in a celebration of golf at the annual World Final.”
“We are happy to be associated with PGTI in our joint endeavour of promoting professional golf in India , while engaging with relevant stakeholders across levels,” he added.
As part of this joint endeavour, Volvo will be the Official Automobile Partner for all PGTI-sanctioned professional events this year. Each of Volvo’s seven dealerships will host a golf tournament this year, which will be supervised by PGTI. The best-placed finishers at each event will qualify for the national final in New Delhi later this year, at which the two leading golfers will win an invitation to compete in the World Final next January.
Announcing the partnership, Mr. Padamjit Sandhu, Director, PGTI, said, “The partnership with Volvo provides us a great opportunity to leverage professional golf in India . Volvo has been supporting and promoting golf across the world, and our association with Volvo in India will help us leverage more opportunities for all invested stakeholders. We welcome Volvo, and look forward to working closely with them in our efforts across the country.”
The Volvo World Golf Challenge is Volvo’s prestigious and innovative golf tournament for customers and prospective clients. Every year, more than 50, 000 club golfers from in excess of 25 countries – numbers that are both growing – enjoy this experience. A unique and most appealing feature of this event is that when the national winners meet up for the World Final, not only do they take part in the golfing experience of a lifetime, but they get the chance to Play With The Pros.
Formed in 2006, Professional Golf Tour of India (PGTI) is the recognized official body of professional golf in India . PGTI’s objective is to promote professional golf in the country as well as give players an opportunity to be involved in decision making for all aspects of the game. Headed by Mr. Gautam Thapar (President), PGTI’s governing body comprises of leading Indian golf professionals such as Jyoti Randhawa, Shiv Kapur, SSP Chowrasia, Digvijay Singh, Uttam Singh Mundy, Amritinder Singh and Ranjit Singh. PGTI currently has over 300 members.
Facts about Volvo Auto India :
Volvo Auto India is a luxury car company in India , a gigantic, fast-growing market and one of the most competitive in the world. Volvo established its presence in India just over three years ago and has since then worked intensively to market the Swedish brand. With a corporate office in Gurgaon, Volvo Auto opened its first dealership in March 2008 and currently markets its products through its dealerships in New Delhi , Mumbai, Chandigarh , Coimbatore , Hyderabad , Kochi and Pune. Volvo currently sells four premium models in India – luxury SUV Volvo XC90 and Volvo XC60 and luxury sedans Volvo S80 and Volvo S60.