The CEO Series: Leading in the 21st Century with Rahul Bajaj 5:30 pm to 6:30 pm: 03 October, 2013 WWF Auditorium, 172 –B Lodhi Estate, New Delhi   Aspen Institute India, as a part of its CEO Series, invites you to join us for a conversation between Mr. Rahul Bajaj, Chairman, Bajaj Group, Former Member of Parliament & Trustee, Aspen Institute India and Mr. Tarun Das, Founding Trustee, Aspen Institute India. Mr. Rahul Bajaj is recognized as one of the most successful business leaders of India. He heads the Bajaj Group of Companies which is a leader in a variety of manufactured products and financial services in India and abroad including motorized 2 and 3-wheelers, home appliances, electric lamps, wind energy, special alloy and stainless steel, cranes, forgings, infrastructure development, material handling equipment, travel, general and life insurance and investment and consumer finance. Participation is restricted and will be by prior registration only.

WHEN Thursday, October 3, 2013 5:30 PM  - 6:30 PM     Registration : 5:00 pmWHEREWWF Auditorium, 172-B, Lodhi EstateNew Delhi – 110003RSVPThursday, October 3, 2013 by 9:00 AM

Please respond by clicking one of the buttons below

Mr. Rahul Bajaj, Chairman, Bajaj Auto Limited (b. June 10, 38) is recognized as one of the most successful business leaders of India. He heads the Bajaj Group of Companies which is a leader in a variety of manufactured products and financial services in India and abroad including motorized 2 and 3-wheelers, home appliances, electric lamps, wind energy, special alloy and stainless steel, cranes, forgings, infrastructure development, material handling equipment, travel, general and life insurance and investment and consumer finance. Mr. Bajaj holds an Honours Degree in Economics from Delhi University, a degree in Law from Bombay University and an MBA from Harvard Business School. Mr. Bajaj is the Chairman of the Board of many companies. He was elected to the Upper House of Parliament (Rajya Sabha 2006 - 2010). Bajaj has received many prestigious awards and recognitions, notable being the award of ‘Padma Bhushan’ by the Government of India in 2001, Alumni Achievement Award by the Harvard Business School and Life Time Achievement Awards from Economic Times, Ernst & Young and CNBC TV18. Mr. Bajaj was appointed Knight in the Order of the Legion of Honour by the President of the French Republic. Mr. Bajaj has been conferred Honorary Doctorates by 7 Universities including IIT Roorkee. Mr. Bajaj was the President of Confederation of Indian Industry (CII - 1979-80/1999-2000), Society of Indian Automobile Manufacturers (SIAM), Mahratta Chamber of Commerce, Industry And Agriculture (MCCIA) and Chairman of the Development Council for Automobiles and Allied Industries. Mr. Bajaj was appointed by the Government of India, Chairman (1986-89) of the Government owned domestic carrier, Indian Airlines. Mr. Bajaj was nominated by the President of India the Chairman of the Board of Governors of the Indian Institute of Technology, Bombay during 2003-06. Mr. Bajaj is a Member & former Chairman of the International Business Council of the World Economic Forum, Geneva and a Member of Harvard Business School's Global Advisory Board. He is also a Member of the International Advisory Council of the Brookings Institution, Washington DC and a Member of the Executive Board of Indian School of Business. Mr. Bajaj spear-heads the CSR initiatives of the Bajaj Group through Jamnalal Bajaj Foundation and Shiksha Mandal and a number of social organizations including Bharatiya Yuva Shakti Trust and Ruby Hall Clinic, a large hospital in Pune as their Chairman. Mr. Tarun Das was the Director General of CII and, later, Chief Mentor. He is a member of various Government of India Committees. He is on the Board of Trustees of various not- for- profit Institutions in India and overseas. He is the Founding Trustee, Aspen Institute India and is engaged in Track 2 Dialogues with USA, Japan, China, Turkey, Israel and Singapore.

Istituto Italiano di Cultura – New Delhi

 presents

“Vignette” from Italy

Photography Exhibition by Shantanu Das

26^th September 2013 - 11^th October 2013

Monday – Friday - 11am to 6.00 pm

Saturday – Sunday – 11am – 3.00 pm

Garden Gallery

Istituto Italiano di Cultura- New Delhi
50-E, Chandragupta Marg

(Entry from Nyaya Marg)
Chanakyapuri, New Delhi - 110 021

A bit about myself....

As a child, I was very fond of a prehistoric 120-format Agfa click 3 camera owned by my uncle.  Every time we went out for a vacation, my uncle used to carry that magic lantern with him.  As a little boy, I was never allowed to touch the camera and that only instigated my curiosity about the machine.  God knows from where I got the idea that there is someone who lives inside a camera and creates the plants, hills, sunsets and human beings who always smile.  Years later and much before I started freelance photography, the myth of a man who lives inside a camera was exposed, but the fantasy and magic that revolves around photography still lingers on...

I’m now in the field of photography for the last 15 years; and presently working as a freelance media photographer in Mumbai.  I regularly participate in all major National and International photographic exhibitions and competitions and have received various national and international awards and accolades for my work.

I’ve hitherto participated in a bevy of exhibitions around the world; be it at Spain , the Caribbean islands, Philippines , Austria and Germany etc apart from many cities across India .

SHANTANU DAS

" Vignette" from Italy

Italy was everything I had thought the country would be, and much more. From the seagull specked blue water that washes the harbour of Trieste to the confluence of Italian and German cultures at Bolzano, from the waterways of Venice (that I have seen on celluloid and read about since childhood) to the quaint lanes, the friendly folk and the stunning views of the Adriatic from Termoli (a place I had never heard of before my visit), Italy is a country to which even picture postcards cannot do justice. And it's not only about the senses being overwhelmed. The visit also confirmed my views on the country's invaluable contribution to the pursuit of knowledge both in the sciences and the arts through the Renaissance.

SHANTANU DAS

Regards,

Istituto Italiano di Cultura- New Delhi

(Italian Cultural Centre)
50-E Chandragupta Marg
Chanakyapuri
New Delhi 110021

Phone: 0091-11-26871901/03/04
Fax: 0091-11-26871902

Subroto Cup to kick off on September 27

23092013

The 54th edition of the prestigious Subroto Cup will witness six teamsfrom four foreign countries slug it out with their Indian counterparts for the coveted trophy in the national capital from September 27-October 19 at the Dr B R Ambedkar  Stadium.

Subroto Cup is attracting more and more participation  every year and the 2013 edition will witness total of 81 teams, nine more than last year, vying for the three titles- U-14 boys, U17 boys , U-17 girls.

Ukrain team Troeshchina is comprises underprivileged  children adopted by the Centre of Physical. Health for Everybody . The team has won the UNICEF Football Cup in Spain recently beating top teams and will be one of the favoritesat this year Subroto Cup edition. Other five foreign teams are from Oman, Bangladesh and Afghanistan.

To promote this tournament, social media and sports channel,Ten Sports and Ten Action along with Doordarshan channel and AIR , thus follwing are  to give its specialized  broadcast services on web, air and electronic  medium.

The inauguration ceremony is on September  27 ,2013 at 9.30am ,Dr B R Ambedkar stadia.

Preliminary inter-school tournaments are organised in every state starting from Sub-division, district and division level culminating in the inter-school finals at the state level.
•The school winning the state inter-school championships participate in the main Subroto Mukerjee Cup Tournament at Delhi.
•The one month long tournament adopts a “Knock-out/League” system.
•Each half will be 30 minutes with an interval of 5 minutes.
•In the event of a draw, extra time of 7 minutes each half with one minute’s interval is allowed. If a match ends in a draw even after extra time the Tournament Committee may direct that a Penalty Shoot Out to decide the game.

 Ukraine Team who is the Winner of this year’s UNICEF Cup in Spain will be playing in the 54th Subroto Cup. MSP Malappuram’s success last year attracts more schools from Kerala this year

Sponsor Adidas to pick 10 players fromSubroto Cup to train in various European Clubs as a part of grass root promotion of football in India
The growing stature of the prestigious Subroto Cup Football tournament has attracted six foreign teams and taken the overall teams participating in the 54th edition of the oldest inter-school championship in Asia to 81, nine more than last year’s record.

The tournament, organised by Subroto Mukerjee Sports Education Society under the aegis of the Indian Air Force since 1960, will be played at the B R Ambedkar stadium here from September 27-October 19 in three categories — U-14 boys, U-17 boys and U-17 girls — with at least two finals played under flood lights for the first time ever.

Driven by the aim of promoting football at the grassroots level, the organisers also pick talented player from the tournament to form the “Subroto Boys” group, which is given scholarship for education and football training.
The introduction of the girl’s tournament has already seen response from the states. This year the number of teams in the U-17 girls tournament is 19, three more than last year. In the U-14 boys category, this year there are 30 teams compared to 23, the previous year. And the U-17 boys category there are 32 teams competing for the trophy.

In the 2012 edition, the trophy was lifted by Dynamo Kiev Football Club, the center of attraction this year would be Ukrainian side Troeshchina. The team of underprivileged children should start favourite after winning the UNICEF Football Cup in Spain earlier this year. The other five foreign teams would be from Oman, Bangladesh and Afghanistan.

This year for the first time many states have registered entry for teams in all three categories.  The success of MSP Malappuram, who became the first team from Kerala to reach the final of the tournament last year, has encouraged schools from the coastal state to send their teams in the U-14 boys and U-17 girls category as well.

Addressing the media at the pre-tournament press conference, Air Marshal HB Rajaram AVSM VSM Air Officer in Charge Administration said, “Subroto Cup has been witnessing growing participation from not just teams but also the corporate world. We have received support from 18 sponsors this year and Sporting Equipment Manufacturer, Adidas has entrusted their faith in us consecutively for the second year along with generous support from the Ministry of Youth Affairs and Sports.”

Adidas who is the primary sponsor for the tournament has been working to promote and identify talented footballers at a young age. On the occasion of the press conference, Brand Director Tushar Goculdas said, “they will be selecting 10 players from this year’s Subroto Cup Tournament and send them to various clubs in Europe for training and exposure purpose.”

In order to promote the tournament the Organizers are aggressively tapping the social media and other popular branding opportunities. From the tournament being promoted on Ten Sports and Ten Action; for the first time organizers will be publicizing the tournament through 13 PVR cinemas and 562 screens in 207 outlets of McDonalds and various Costa Coffee outlets through LIVE MEDIA. The Radio partners HIT 95 FM and FM Rainbow would be airing the details throughout the tournament period.

The inauguration ceremony is on September 27 and the three finals scheduled on October 11(Boys U-14) October 17 (Girls u-17), and October 19 (Boys U-17) will be telecast live on Doordarshan.

–
Udita Dutta

Founder Director

Artsmith-Concepts & Visions

+919899708223

artsmith.concepts@gmail.com

Coca-Cola India Announces 3rd Season of Coca-Cola Cricket Cup Under-16 Inter-School Cricket Tournament

·         Coca-Cola Cricket Cup takes forward Coca-Cola India’s commitment to promote a sporting culture and healthy active living in the country

·         Having begun in the last week of July, 2013, the 9 month tournament will involve participation from over 12,500 young cricketers across 850  plus schools in 70 districts

·         Partnership involves coaching clinics, sports medicine and sports nutrition camps, international exposure and training for selected cricketers

·         Entire program being mentored by former Test Cricketer Saba Karim

·         Cash Prizes worth 10 Lakhs

Mumbai, September 23, 2013: Coca-Cola India, the country’s leading beverage company, reiterated their commitment towards promoting grassroots cricket, while unveiling the highlights of the 3^rd season of the Coca-Cola Cricket Cup Under-16 Cricket Tournament, the country’s largest Inter-School Cricket Championship, in partnership with Procam International. This school cricket tournament will be played in 70 districts in 10 states, under the aegis of the respective State Cricket Associations.

The 3^rd season was announced by Debabrata Mukherjee, Vice President – Coca-Cola India and South West Asia, along with Vivek B Singh, Jt. Managing Director, Procam International, Saba Karim, Chief Mentor & Former International Cricketer, Prof. Ratnakar Shetty and other officials and dignitaries associated with this unique project.

The occasion was also used to introduce to the media the three Coca-Cola Cricket Stars – Shivam Chauhan (Delhi), Vikas Dixit (Delhi) and Pranjul Puri (Indore), the most talented of the players from the second season, who spent a fruitful four weeks training under former Somerset cricketer Thomas ‘Tom’ Webley at the famous Merchant Taylors' School in Northwood, Hertfordshire.

This trip to UK was the first step in the mentoring and development of the three players as part of the commitment on behalf of Coca-Cola India and Procam International.

Charting the course for a bright cricketing future: The three Coca-Cola Cricket Stars have been signed up by Procam International, who will strive to make available to them the best facilities possible, to help them further their cricket careers.

A fund has been kept for these boys which will cover all their expenses arising from purchase of kitting and equipment, besides traveling abroad for training. Procam International will nurture these boys both on and off the field, hence enabling them to make the best use of their talent and opportunities and succeed in the sport of cricket.

The three players were in the UK from June 9 to July 5, 2013, training and playing matches almost every alternate day.

Launching the 3^nd season of the Coca-Cola Cricket Cup, Mr. Debabrata Mukherjee, Vice President – Coca-Cola India and South West Asia said “It gives me great pleasure to kick start a brand new season of the Coca-Cola U16 Cricket Cup. Sports are an integral part of our lives – an Active Healthy Living is important for a balanced lifestyle and we have always worked at supporting the same amongst the youth. This tournament is our endeavor on the same path. I sincerely hope this would give our young and aspiring players the confidence and boost to pursue their dreams in the sport. We look forward to an exciting season, with some amazing talents. All the best to everyone!”

The Coca-Cola Cricket Cup is an Inter-school grass root level cricket initiative to discover budding cricketing talent in the country. The program is open to all young cricketers in the age group of 12-16 years. The tournament will be played across 10 states in over 70 districts involving more than 12,500 young players from more than 850 schools.

Winners of the Coca-Cola Cricket Cup will be awarded a cash prize of Rs.1 lakh, while the runners-up would get Rs. 70,000/-. 24 talented players selected from the Coca-Cola Cricket Cup - Inter-State Challenge will get a chance to attend a week long ‘Coaching Clinic’ under the guidance of Cricket India Academy. Post the week long coaching, the final Coca-Cola India team will be selected and given an opportunity to prove their mettle by participating in a competitive tournament against an invited International U-16 team from other cricket playing nations

Mr. Vivek. B. Singh, Jt. MD, Procam International, said “We are delighted to continue to have Coca-Cola India as our partners for the 3rd season of the Coca-Cola Cricket Cup. Coca-Cola’s support for sporting events is well documented and this partnership has enabled us to encourage young cricketing talent in the country. It has served as an ideal platform to promote grassroots cricket, identify promising talent and groom the country’s next generation of International cricketers. With India’s vast population and geographical spread, it is not easy for talented players to find the right platform and emerge into the spotlight. The Coca-cola Cricket Cup aspires to be that platform for every deserving cricketer so that great talent never goes unrecognized”.

Speaking about the initiative, Mr. Saba Karim, former Test cricketer and Chief Mentor of the initiative, said, “At the end of the 9-month program, three best players –‘the Coca-Cola Cricket Stars’ will be groomed for a period of 3 years enabling them to realize their dream of donning International colors. Depending on their core strength, they will also get an opportunity to further hone their skills by attending training camps under the guidance of prominent ex-cricketers. The elaborate structure of the Coca-Cola Cricket Cup will ensure that players play some tough cricket and prepare themselves to face bigger challenges.”

Amit Mishra, Indian Player  -  “Coca-Cola U16 school tournament is a great platform to help recognize young cricketers from across the country. Discovering and training these players from the grass root cricket level helps identify the talent pool in our country. It will be a pleasure to see the talent emerge from this platform and make our country proud with their sporting achievements. With efforts being put in by the corporates such as Coca-Cola & Procam, we hope to see sports being showcased to the children and I hope to see these children shine and perform in the years to come.”

The winning schools at each stage of the Coca-Cola Cricket Cup stand to win significant prize money. The total purse for this tournament amounts to INR 10 lakh, besides awards and gifts as gratification. While all the teams reaching the pre-quarter-finals stage of the Intra-State championship will be presented with T-shirts and caps, the members of the teams that make the semi-finals will be presented with cricket kitbags. There will also be man of the match awards for each match from the pre-quarter-final stage onwards.

More About the Coca-Cola U-16 Cricket Cup

The Coca-Cola Intra-State Challenge will be played in Mumbai, Delhi, Hyderabad, Andhra Pradesh (all 13 districts), Punjab (eight districts), Baroda, Tamil Nadu (Chennai + 8 districts), West Bengal (Kolkata + 18 districts), Uttar Pradesh (Lucknow, Kanpur & Allahabad), and Madhya Pradesh (4 districts). The format of the Coca-Cola Cricket Cup has been structured to begin with the Intra-State Challenge. The centers that have more than one city or district will play their own inter-district before one winner emerges from each center. The winners from the ten centers will feature in the Inter-State Challenge.

Coca-Cola Cricket Cup’s Vision

BCCI over the past several years has done a tremendous job of enhancing the growth of cricket in India. They have done so by adopting a result oriented approach of organising age group tournaments all over the country through their state associations.

This has helped immensely in carving out talented individuals on a regular basis. Most of these cricketers have moved ahead and have brought laurels for their states and the country.

Seeing the vast potential and growing popularity of this game, Coca-Cola India has a vision of facilitating BCCI in their quest to tap talent. We believe that the future of Indian cricket lies in these young talented budding cricketers. We intend to provide a perfect opportunity and platform to all the youngsters across the country to showcase their talent, skill and equally important, pride and loyalty to their school. It gives BCCI and their affiliated state units a brilliant arena to scout for potential match winners.

We hope that this initiative will serve as an ideal platform to identify and nurture young talented cricketers for them to be able to get noticed by the state associations and BCCI to represent the country on an International level.

About Coca-Cola India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid Apple, Georgia, Georgia Gold, Kinley, Kinley Club Soda, Burn and Nestea through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country's top international investors. The Coca-Cola system in India employs more than 25,000 people directly. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com

About Procam International

In 1988, with a vision to provide a more holistic spend to the advertising rupee and a burning desire to ameliorate the prevailing professional standards for sportsmen, Anil and Vivek B. Singh created Procam International.

At a time when sports was considered the private domain of federations, who ran it as their personal fiefdoms, two people dared to dream large dreams and stand up for what they believed in.

Procam International is today a full-fledged sports management company, involved in the promotion of national and international sporting events, sports consultancy and live television programming.

Procam International has based its corporate philosophy on an open culture, with an emphasis on values and integrity. Procam International has promoted and conducted over 45 world events, which have elicited player participation of the highest caliber, as well as huge public interest.

The Standard Chartered Mumbai Marathon, the Airtel Delhi Half Marathon and the TCS World 10K in Bangalore are three of the most prestigious distance running events in the world. This has established Procam International as the leading sports events creator in India. Its professionalism, attention to detail and dedication has won it the faith of its sponsors and partners.

For More Information:

Please Contact Concept PR:

Santosh Barodia: 09820509642, santosh@conceptpr.com

Tanya Chopra: +91 9819170385, tanya@conceptpr.com

Madhavi Mhatre: - + 91 9867841985, madhavi@conceptpr.com 

इस बार विशाल स्वरूप में नजर आएगा सुब्रतो कप

इस बार विशाल स्वरूप में नजर आएगा सुब्रतो कप 

--27 सितंबर से शुरू हो रहे फुटबॉल टूर्नामेंट में भाग लेंगी रिकॉर्ड 81 टीमें
-टूर्नामेंट के 54वें संस्करण में छह विदेशी टीमें आजमाएंगी किस्मत
-एमएसपी मालाप्पुरम की सफलता के बाद इस साल केरल की तीन टीमें होंगी टूर्नामेंट में
--यूरोपीय क्लबों के साथ ट्रेनिंग के लिए एडिडास सुब्रतो कप से चुनेगा 10 खिलाड़ी

नई दिल्ली। एशिया का सबसे पुराना इंटर स्कूल फुटबॉल टूर्नामेंट इस साल ज्यादा विशाल स्वरूप में नजर आने को तैयार है। प्रतिष्ठित सुब्रतो कप के 54वें संस्करण में इस साल छह विदेशी टीमों समेत रिकॉर्ड 81 टीमें भाग लेंगी, जो कि पिछले साल की तुलना में नौ ज्यादा हैं।

इस टूर्नामेंट का आयोजन सुब्रतो मुखर्जी स्पोर्ट्स एजुकेशन सोसायटी करती है, जो 1960 से भारतीय वायुसेना के अंतर्गत काम कर रही है। 27 सिंतबर से 19 अक्टूबर तक यह टूर्नामेंट राजधानी दिल्‍ली के अंबेडकर स्टेडियम में खेला जाएगा। इसमें अंडर-14, अंडर-17 ब्वायज और अंडर-17 गर्ल्स तीन श्रेणी हैं। टूर्नामेंट के इतिहास में ऐसा पहली बार होगा, जब दो फाइनल फ्लड लाइट्स में खेले जाएंगे।

भारत में ग्रास रूट लेवल पर फुटबॉल को बढ़ाने के लक्ष्य को लेकर काम कर रहे आयोजकों ने सुब्रतो ब्वायज ग्रुप बनाने के लिए टूर्नामेंट से योग्य खिलाड़ियों को चुनने का फैसला भी किया है, जिन्हें शिक्षा और फुटबॉल ट्रेनिंग के लिए स्कॉलरशिप दी जाएगी।

गर्ल्स टूर्नामेंट की शुरुआत भी राज्यों में काफी पसंद की जा रही है। इस साल अंडर-17 गर्ल्स टूर्नामेंट में 19 टीमें भाग ले रही हैं, जो कि पिछले साल की तुलना में 3 ज्यादा हैं। अंडर-14 ब्वायज श्रेणी में इस साल 30 टीमें मैदान में उतरेंगी जबकि पिछले साल 23 टीमों ने टूर्नामेंट में भाग लिया था। और अंडर-17 ब्वायज कैटेगरी में इस बार 32 टीमें खिताब के लिए अपनी दावेदारी पेश करेंगी।

2012 के संस्करण में डायनामो कीव फुटबॉल क्लब ने विजयी ट्रॉफी पर कब्जा किया था। इस बार आकर्षण का केंद्र यूक्रेनी टीम ट्रॉयश्चीना रहेगी। मूलभूत सुविधाओं से वंचित बच्चों की यह टीम खिताब की प्रबल दावेदार मानी जा रही है क्योंकि इसी साल वह स्पेन में यूनिसेफ फुटबॉल कप पर अपना कब्जा जमा चुकी है। अन्य पांच विदेशी टीमों में ओमान, बांग्लादेश और अफगानिस्तान की टीमें शामिल हैं।

इस बार कई राज्यों ने पहली बार सभी तीन श्रेणियों में अपना पंजीकरण कराया है। टूर्नामेंट के फाइनल में पहुंचने वाली केरल की पहली टीम एमएसपी मालाप्पुरम की सफलता ने तटीय राज्य के कई स्कूलों को अंडर-14 ब्वायज और अंडर-17 गर्ल्स श्रेणी में अपनी एंट्री भेजने के लिए प्रेरित किया।

टूर्नामेंट से पहले प्रेस कांफ्रेंस में मीडिया से बात करते हुए एयर मार्शल एचबी राजाराम एवीएसएम वीएसएम एयर ऑफिसर इन चार्ज प्रशासन ने कहा- सुब्रतो कप से न सिर्फ ज्यादा से ज्यादा टीमें जुड़ रही हैं बल्कि कॉरपोरेट घराने भी जुड़ रहे हैं। इस साल हमें 18 स्पांसर मिले हैं और स्पोर्ट्स उपकरण उत्पादक कंपनी एडिडास ने लगातार दूसरे साल भी हम में विश्वास जताया है। साथ ही खेल मंत्रालय का भी हमें समर्थन हासिल है।

टूर्नामेंट के मुख्य प्रायोजक एडिडास लंबे समय से देश में योग्य फुटबॉलरों को ढूंढने और उन्हें ट्रेनिंग देने का काम कर रहा है। ब्रांड डायरेक्टर तुषार गोकुलदास ने कहा- इस साल सुब्रतो कप टूर्नामेंट से वह 10 खिलाड़ियों का चयन करेंगे। इन्हें यूरोप के विभिन्न क्लबों में ट्रेनिंग के लिए भेजा जाएगा।

टूर्नामेंट को लोकप्रिय बनाने के लिए आयोजक सोशल मीडिया के साथ-साथ अन्य लोकप्रिय साधनों का उपयोग कर रहे हैं। टेन स्पोर्ट्स और टेन एक्‍शन पर प्रमोशन के लिए पहली बार टूर्नामेंट का प्रमोशन लाइव मीडिया के माध्यम से 13 पीवीआर सिनेमा, 207 मैक्डोनाल्ड की 562 स्क्रीन्स और कई कोस्टा कैफे आउटलेट्स पर किया जाएगा। टूर्नामेंट का रेडियो पार्टनर हिट 95 एफएम और एफएम रेनबो पर महीने भर चलने वाले टूर्नामेंट के बारे में विस्तृत जानकारी समय-समय पर मिलती रहेगी।

27 सितंबर को टूर्नामेंट का उद्घाटन समारोह होगा और तीनों फाइनल 11 अक्तूबर (ब्वायज अंडर-14), अक्तूबर-17 (गर्ल्स अंडर-17) और अक्तूबर 19 (ब्वायज अंडर-17) का सीधा प्रसारण दूरदर्शन पर किया जाएगा।

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Udita Dutta

Founder Director

Artsmith-Concepts & Visions

+919899708223

artsmith.concepts@gmail.com