Tuesday, June 18, 2013

Huawei Unveils Ascend Mate


Huawei Unveils Ascend Mate – “Your perfect pocket cinema”.
The supercharged entertainer with 6.1-inch HD display & 5 point magic touch
New Delhi, Tuesday, June 18, 2013: Huawei, the world’s 4th largest smart-phone maker (IDC, 1Q’13 report), today launched the smartphone with 6.1 inch HD display, the Huawei Ascend Mate in the India market. The HUAWEI Ascend Mate runs with an operating system of Android 4.1 JellyBean, a 1.5 GHz Hi-Silicon quad-core processor and a 4050 mAh battery. Together with Huawei’s proprietary Quick Power Control (QPC) and Automated Discontinuous Reception (ADRX) battery efficiency technology and fast sharing technology, the Huawei Ascend Mate is a delight for users and gives them a perfect cinematic and gaming experience. It can easily be termed as your new “pocket cinema” device.
“We are extremely thrilled to introduce the device in Indian market. The Huawei Ascend Mate breaks all barricades to deliver a supercharged entertainment, communication and creative experience for all personal and professional needs” said Victor Shanxin, President, Huawei Devices India. “The Mate is an industry-leading smartphone and showcases our innovation as we thrive to make great technology available to more and more people globally and offer them smart devices at smart prices.”
Huawei Ascend Mate has a screen-to-body ratio of 73% – the highest in the industry – which maximizes your viewing pleasure for emails, documents, video or games. The 6.1-inch HD IPS+ LCD screen has a resolution of 1280 x 720 for unsurpassed clarity and color accuracy, and ‘Magic Touch’ which provides enhanced screen responsiveness even with gloves. The Ascend Mate is slim and stylish, designed to fit comfortably in a single hand at just 6.5mm thin at its narrowest part.
Huawei Ascend Mate features a 4050 mAh battery and Huawei’s Hi-Silicon 1.5 GHz quad-core processor. With Huawei’s QPC and ADRX smart power-saving technology, the smartphone provides up to two days of ordinary useage on a single charge. It has the fastest battery charging capability of smartphones in its range, which saves over 30% of battery charging time.
Together with global roaming functionality, the Huawei Ascend Mate supports five frequency bands making this smartphone perfect for international travelers. Its dual-antenna design supports high power data transmission and is optimized with maximum ratio combining method, to increase network reception by up to 2.5dB and providing an increase of 20 to 30% of overall network coverage.
Featuring an 8.0-megapixel AF rear-facing camera with HDR and 1.0-megapixel HD front-facing camera, Huawei Ascend Mate also provides dual MIC noise reduction technology, Dolby® sound system and stereo recording. Huawei Ascend Mate features an Augmented Reality navigation application to help reach your destination, ‘smart reading’ functionality allowing quick reference to dictionaries, Wikipedia and Google Search pages, and ‘swift sharing’ to upload pictures, videos and other files two- to three-times faster than other smartphone users in a Wi-Fi environment.
“The Ascend Mate sets a ground-breaking standard for high-end smartphones in the Indian market. It brings together the power and functionality and is a perfect balance of performance and mobile entertainment. We are very excited to offer a smartphone that promises a delightful user experience at such a smart price and definitely expect a positive response from the Indian market,” Mr. Shanxin further added.
Available in crystal black and pure white, the Huawei Ascend Mate is priced at Rs. Xxxx (please ask Huawei representative on launch date) and is available through online channels like Flipkart, Infibeam, Snapdeal, Shopclues.com, HS18 and modern trade like Croma, Ezone and IT and multi-brand mobile stores across India.
 About Huawei Device:
Huawei Device believes that everyone can be the center of information and that the world would be a better place if access and information barriers were knocked down. Its strong suite of mobile phones, mobile broadband devices and home devices is testimony to Huawei Device’s focus on customers and its commitment to providing user-friendly mobile internet experiences through ongoing innovation. Based on more than two decades of success in the information and communications industry, and with our own channel expertise, operational capabilities and global partner resources, Huawei Device is transforming from a company that sells millions of devices in single transactions to large businesses, to a “Business-to-People” (B2P) brand that also sells individual devices directly to millions of people. In India, Huawei Devices has been offering a range of high-quality products for the past several years satisfying the needs of nearly 25 million Indian house-holds and enterprises.
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For further information please contact:
Ogilvy Public Relations
Garima Misra |+919910106993| Garima.misra@ogilvy.com
Pallavee Mahanta| +919873806966 | Pallavee.mahanta@ogilvy.com
Saurabh Bahl| +918800154625 | Saurabh.bahl@ogilvy.com
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