Commerce Secretary Inaugurates MMTC’s Festival of Gold
MMTC launches its Jewellery
Brand ‘Sanchi’
Shri
S.R. Rao, Secretary- Department of Commerce, inaugurated MMTC Limited’s
‘Festival of Gold’ and launched MMTC’s exclusive jewellery brand Sanchi on the inaugural day of the golden
extravaganza on 2nd November 2012 at the Convention Hall, Hotel
Ashok, New Delhi. The brand showcases contemporary designer jewellery
in gold, diamond, and silver, and has been fashioned in sync with fast changing
market trends to target a youthful profile of customers along with its current die-hard
clientele fascinated with gold.
The
Festival of Gold is the largest gold jewellery exhibition-cum-sale of its kind
providing the customers an opportunity to purchase hallmarked jewellery from
various parts of India
and value-added bullion products under a single roof. The much awaited Festival
of Gold 2012 is being held up to Dhanteras
on 11th November, 2012, and is open to the public from 10.30 am
to 8.30 pm on all days.
Speaking
on the event, Shri Rao was all praise for the wide display of rich
craftsmanship from diverse regions of India and lauded the efforts of
MMTC as a Govt. of India enterprise to take the lead year after year to
progressively organize such exhibitions of hallmarked jewellery for the
customers and trade. “The central theme of MMTC’s Festival of Gold is purity
and variety. The precious and diamond stones in studded jewellery are
accompanied by certificate issued by an accredited agency. The gold and studded
jewellery from all over India
are available under a single roof. I am happy to note that MMTC is also
launching its own jewellery range by the name of Sanchi.”
2012-13
is the Golden Jubilee year of MMTC Limited as the company completes 50 glorious
years since its inception in 1963. The commencement of MMTC’s 50th
year accompanied the launch of a special 50th year insignia for the
Company. MMTC as a brand aims to strike a balance between tradition and
modernity, and now in its 50th year, continues to aim at surpassing
its earlier best.
Shri D.S. Dhesi, Chairman and
Managing Director - MMTC, said, “MMTC’s Festival of Gold is eagerly awaited by
the general public. The designs of the jewellery are an amalgamation of
indigenous Indian creativity, elegance and uniqueness. The effort of MMTC is to provide customers
with jewellery and bullion products which provide value for money. The
objective of the exhibitions is to offer hallmarked gold jewellery and at affordable
prices.”
The
Festival of Gold 2012 will be a step towards meeting MMTC’s objectives of fulfilling
the need for protecting consumer rights and meeting the demand for
standardization of gold and to provide the best to the consumers with assurance
of quality. The grand exhibition is set to dazzle one and all with handpicked
collections of plain gold and studded jewellery from many states of India, like Delhi,
Maharashtra, Bengal, Odisha, Tamil Nadu, Andhra Pradesh, Karnataka, Rajasthan,
Gujarat, and Goa. Special Bridal jewellery collections, Gold & Silver Medallions in
various denominations, and MMTC’s latest range of silverware gift and puja
items for Dhanteras and Diwali add to the attractions.
MMTC’s other showrooms at Jhandewalan, SCOPE Complex,
MMTC Colony, IPL Swarnalaya, Pusa
Road (Opp. Siddharth Hotel) and Cross River Mall
outlets will also be open till 11th November 2012, serving
customers’ needs for gold and silver medallions, silverware and jewellery for
Dhanteras and Diwali.
Launched
at the Festival of Gold in a new extended avatar, MMTC’s jewellery brand Sanchi has been fabricated by young
designers with a passion and zeal for keeping the golden art of jewellery
craftsmanship in sync with modern times. The brand offers contemporary designs in
14 & 18 carat that are versatile, lightweight
and wearable, and will cater to varied preferences.
Retail
focus by the Precious Metals Division of MMTC this year will be on setting up
of retail outlets in prominent places, focus on local/regional exhibitions and
on the Festival of Gold, standardization of MMTC Jewels showrooms, introduction
of new options for the youth in terms of fashionable and lightweight jewellery,
introduction of new silverware items for festive season, appointments of
corporate/institutions as exclusive stockists, etc.
To
facilitate customer interaction and for any queries, MMTC has an all India toll free
number- 1800 1800 000 (9 AM – 9 PM).
***
Preeti Kaur
Chief General Manager (Publicity)
MMTC Limited, New Delhi
Ph.24365909
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