Friday, November 2, 2012

Odisha Handwovens “Exhibition-cum-Sale” at Odisha Bhawan

Odisha Handwovens has a rich heritage and Sonepuri, Khandua, Bomkai, Sambalpuri, Berhampuri Sarees of Odisha are known all over the Country. Its Preservation, promotion and progress are directly dependent upon the successful marketing.  Exhibition/Expos  provide a common  platform  for the  artisans  of  the  whole  State  for  display  and sale of  their  products  under  one  roof. Odisha  State  Handloom  WCS Ltd,  popularly  known  as  Boyanika, the  only Apex Society in Handloom Sector is providing marketing  support for the sustainable  livelihoods  of the  weavers  by organizing  Special Handloom Expos, National  Handloom  Expo and Exhibition-cum-Sale at  different  parts of the Country as well as the State.
As a part of Marketing Promotion and to reach the connoisseurs of New Delhi, Boyanika is organising one “Exhibition-cum-Sale” at Odisha Bhawan Premises from 26/10/12 to 10/11/2012.
          The Principal Resident Commissioner, Govt. of Odisha is inaugurating the Expo on 26th October 2012 at 5.00 P.M in presence of the Commissioner-cum-Secretary to Govt., Handlooms, Textiles & Handicrafts Deptt., Govt. of Odisha. This Exhibition will remain open from 11.00 A.M. to 8.00 P.M. on all days and Special Govt. Rebate of 20 % + 10% is being given to the valued customers on purchase of every Handloom Product in this Exhibition.
Apart from the marketing of Orissa Handwovens, “Boyanika” is committed for all round Socio- Economic development of the weavers of the state. This Organisation is implementing various developmental programmes for the welfare of weavers of the State. Boyanika will go on with expanded view for exploring every new horizon of marketing during the coming years, for which the active Co-operation of all media persons is highly solicited.  The media intervention will certainly make this event a successful one like previous year.

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