· Limited edition Datsun redi-GO SPORT version has a bold new exterior look and array of sporty-themed new features
· Datsun announces new association with famed Rio Olympic medallist Sakshi Malik as the face of the redi-GO SPORT limited edition
· Sakshi Malik honoured with Datsun redi-GO SPORT for her achievement at Rio Olympic Games
NEW DELHI, India (September 29, 2016)—Datsun is introducing a new sport version of redi-GO to celebrate the festive season in India. The Datsun redi-GO SPORT is a limited edition dressed with bold stripes and accents on the exterior together with a host of new features for customers seeking an active lifestyle. The sporty-themed redi-GO is priced at INR 3, 49,479 (ex-showroom, Delhi) and will be available for sale during the festive season.
Datsun also announced today that world-class female wrestler Sakshi Malik will be the face of the Datsun redi-GO SPORT. Sakshi, who rapidly rose to fame during the Rio Olympics, is India’s first female wrestler to win an Olympic medal. She exemplifies the spirit of young India, having faced and triumphed over obstacles in her path such as exceling in a sport that some had termed “not for girls.” Sakshi will be featured in an upcoming Datsun advertising campaign for the Datsun redi-GO SPORT.
During the event Sakshi Malik was honoured for her achievement at the Rio Olympic Games with a brand new Datsun redi-GO SPORT, presented to her by Arun Malhotra, managing director, Nissan Motor India.
Arun Malhotra, managing director of Nissan Motor India Pvt. Ltd., said, “Datsun redi-GO has redefined the value proposition offered to young achievers in India. Now we are delighted to introduce the limited edition Datsun redi-GO SPORT, which adds a sporty-themed option for customers during the festive season. We also celebrate our new association with Sakshi Malik, whose world-class performance in Rio brought her into all our hearts, and who perfectly embodies Datsun’s philosophy of #ISayYes to having a dream and achieving it.”
Commenting on her association with Datsun, Sakshi Malik said “I am thrilled to partner with Datsun, a brand that is a true representation of the young achievers. I believe that Datsun redi-GO is a perfect fit for me, as I am always in pursuit of achieving my dreams and I believe that I am going to connect to every Datsun redi-GO owner, all driving towards achieving their dreams. Say Yes to Your Dreams.”
The new limited edition Datsun redi-GO SPORT comes with several attractive features:
The redi-GO SPORT variant will be available as the top grade and comes in three stylish body colours: Ruby, White and Grey. It will be available at all 227 Datsun dealerships across India.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. The new Datsun brand stands for Dream, Access and Trust. The overall Datsun customer offer includes a worry-free ownership experience at competitive cost, accessible services, with transparent pricing and dealership proximity. Datsun cars are on sale now in India, Indonesia, Russia and South Africa.
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short.
In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datson - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, Infiniti and Datsun brands. In fiscal year 2015, the company sold more than 5.4 million vehicles globally, generating revenue of 12.19 trillion yen. Nissan engineers, manufactures and markets the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: ASEAN & Oceania; Africa, Middle East & India; China; Europe; Latin America and North America. Nissan has a global workforce of 247,500, and has been partnered with French manufacturer Renault under the Renault-Nissan Alliance since March 1999.
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