Tuesday, June 18, 2013

Sony Launch 4K BRAVIA 65X55 HD LED TV

18062013

Sony 65-inch, 55-inch Bravia X-series 4K TVs launched in India

New Delhi, 18^thJune, 2013: Continuing with its strong commitment to provide the best picture & sound experience, Sony India today announced the launch of IndiaⳠfirst 4K[i] televisions in 65 & 55. The current launches are an extension of 84 (213.5 cms) 4K TV that was introduced by the company last year. The 4K^*1 BRAVIA screen contains no less than 8 million individual pixels (3,840 x 2,160 pixels). ThatⳠfour times more detail than a Full HD TV. The TVⳠpowerful 4K X-Reality PRO processing engine up-scales any standard definition content to 4K* resolution irrespective of its source. The 4K TV in 65 (165 cms) and 55 (140 cms) screen sizes will be available at MRP of for Rs. 4,04,900 and Rs. 3,04,900 respectively.

According to Mr. Kenichiro Hibi, Managing Director, Sony India, the years, Sony India has established market leadership in flatpanel televisions category and we aim to further strengthen this position with the newly launched line-up of 4K BRAVIA Televisions, in addition to the other series announced this year. BRAVIA is the largest category contributor towards overall sales of Sony India and contributed 35% towards the company sales in FY12. With the launch today, we are targeting a bigger market for 4K TVs by introducing the technology at a very strategic price-point. We will be increasing our BRAVIA marketing budget to Rs. 250 crore and channel counters to 7,000 in FY13.

The X9004A series of 4K* LED TVs will provide many technological advances to achieve stunning picture quality. TRILUMINOS^TMDisplay LED backlighting is used in the TV which significantly achieves wider color gamut and provides a far more natural and vivid viewing experience with a heightened sense of depth. 4K X-Reality PRO the processing engine up-scales any standard definition content to 4K* resolution irrespective of its source from TV broadcast, web videos, blu-ray discs to even low resolution smartphone clips. Also, 4K content will be made available from Sony Pictures in the form of Blu-ray discs with 4K re-mastered logo. These discs will have extra information encoded into them, which the 4K X- Reality Pro can use to deliver fantastic 4K picture quality.

Along with offering the best-ever picture quality, the X9004 series TVs boosts of extraordinary audio enabled by WorldⳠfirst Magnetic Fluid Speaker design for TV. Unique to Sony, Magnetic Fluid Speaker technology allows a thinner, more efficient loudspeaker that offers faithful reproduction of high-fidelity sound.

Offering seamless connectivity, the X9004 Series offers a wide range of connectivity options to enhance the user experience. With the new NFC feature, one can simply touch an Xperia[ii] smartphone (NFC compatible models) with the sleek one-touch remote and see the phone’s screen super-size on BRAVIA From photos, music, apps, everything’s mirrored on the TV. In addition, the 4K LED TV has built in wi-fi and supports direct 3G dongle plug in while offering a wide range of internet connectivity services from Sony entertainment network.

For 2013, Sony will launch 20 new BRAVIA models including the 4K BRAVIA TVs. The new range has stunning features like X-Reality PRO and Triluminos^TM display. The series extend SonyⳠnew design concept, 㓥nse of Quartz䠴o match the exterior aesthetics for home with a striking, angular, faceted outer cabinet – incorporating the Sense of Quartz design concept.

All the models in W series offers Wi-Fi Connectivity along with Smart connect features such as One-touch connect, direct 3G dongle plug in, MHL and TV SideViewroviding greater control and additional content options by interconnecting media sources across home and mobile entertainment ecosystem.

Sony new 65 and 55 4K* ultra HD LED TVs debut alongside an ALL LED line up continuing with company;s commitment to provide the best picture and sound experience with unique connectivity options.This is the first time in India that 4K* Technology is being made available in 65″ and 55″ with a promise to deliver the highest resolution with extraordinary audio enabled by cutting-edge magnetic Fluid Speaker technology.

The 4K BRAVIA HD LED TV contains 3,840 X 2,160 pixels each for red,green and blue which brings enormous pixel resolutions and bring immense stunning quality the real life to the content.

The processing engine up-scales any standard definition content to 4K* resolution irrespective of its source from TV broadcast ,web videos, blu-rays to even low resolution smartphone clips thus bring life-like TV image on the large 4K* screen.

The newly launched range of LED TVs will be available across all Sony center and major electronics stores across India.

KD-65X9004 MRP Rs, 404,900

KD-55X9004 MRP Rs, 304,900

The newly launched range of TVs will be available across all Sony Center and major electronic stores across India.

About Sony India Pvt. Ltd.

Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 18,000 dealers and distributors, more than 300 exclusive Sony outlets and 25 branch locations. Sony India also has a strong service presence across the country with 500 service outlets. Manned by customer friendly and informed sales persons, SonyⳠexclusive stores ᓯny Center⠡re fast becoming the most visible face of the company in India. A distinctive feature of SonyⳠservice is its highly motivated and well-trained staff that provides the kind of attentive and sensitive service that is rare today.

For more details, please visit:www.sony.co.in

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For further Information, please contact:

PoojaChaudhary/ CharuPandit Shruti Arora/ Akriti Khera

Sony India FleishmanHillard

Ph: +91 66006600 Ph: 9910081088 / 9818556550