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Check Out the e4m Mobile App! TUESDAY, AUGUST 25, 2015 LATEST NEWS & FEATURES HOW THE PHASE III AUCTIONS COULD SHAPE THE PRIVATE FM ECOSYSTEM With 94 frequencies in 56 cities possibly getting bought in the first stage of the Phase III auctions, creating separate networks on the basis of differentiated content could be the future of large FM operators MEDIA SECTOR SEES STOCK EROSION OF RS 12,000 CRORE IN A SINGLE-DAY FALL The stock market yesterday saw the largest single-day fall and the fourth largest crash of the stock market in terms of absolute value. In the media sector, the highest market cap erosion was seen by NDTV followed by ZEEL and Sun TV Network MICROSOFT’S VIRAL OZA IS LIKELY TO JOIN THE TIMES OF INDIA Viral Oza, who is currently Director, GTM at Microsoft is likely to join The Times of India to head its marketing team, confirm sources TRENDSPOTTING: TWITTER-TROLLING: THE NEW FAD FOR BRANDS In a market where brands are leaving no stone unturned to grab limelight on social media, Twitter-trolling seems to be the latest fad. It all began with a series of start-ups trolling each other, and eventually saw most brands using the medium to 'trend' WILL MAGGI'S COMEBACK BE A LONG ROAD TO RECOVERY? As part of their revival strategy, Maggi is soon expected to get aggressive on the digital front, with a series of testimonial-led online ads, according to sources CHANDRAMOULI VENKATESAN OF MONDELEZ TO HEAD JURY FOR THE INAUGURAL MADDIES AWARDS exchange4media to present the first edition of the Maddies Awards 2015 that honour the best work done in the mobile space and acknowledge innovative campaigns that utilize the power of the mobile medium ISHQ KA RANG SAFED; THE PROMISE OF AN EARLY PRIME WINNER? With launch of Ishq ka Rang Safed, Colors crosses 200 GRPs again, in week 33 TODAY'S OTHER HEADLINES Dainik Bhaskar INK Awards 2015: Winners Speak Grey Group India wins creative duties of Parakh Agro Media Worldwide appoints actor Deepak Dewoolkar as Chief Creative Director, Sangeet Marathi Ravi Vora, CEO of strategic brands at Flipkart, quits Komli Media to launch new start-up focused on global mobile apps MEC wins media duties of ParentCircle DDB MudraMax (North) appoints Pushpendra Singh as Senior VP SMG and Elephant Design win media and creative duties for BlaBlaCar Jesse Lin appointed vice chairman of McCann Worldgroup Asia Pacific Omnicom Media Group Malaysia appoints Shyam Ravishankar as Head of Digital INDUSTRY BRIEFING The Bengal Chamber of Commerce and Industry to host Rural Marketing Conclave on August 29 Discovery Channel celebrates 20 years in India on August 15 MEDIA ANALYSIS Synopsis of laundry product advertising in print during Jan – Dec 2013 NEWS FROM LATEST IMPACT Net Neutrality: Why Marketers Should Care While the focus of the exploding debate is mainly on the sell side of online transactions right now, it does affect the buy side as well, and brands can hardly afford to sit on the sidelines more... JOBS ON JOBS & CAREERS Programming Head Radio Mirchi 98.3FM Radio Jockey Radio Mirchi 98.3FM For More Updates on Jobs visit Jobs & Career website Access exchange4media.com on your mobile www.exchange4media.mobi

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