Honda brings Chhota Bheem and Chutki to Delhi; promotes road safety among children

·         Honda conducts Road Safety activities for children with ‘Chhota Bheem’ and Çhutki’ in New Delhi

·         More than 1200 families and kids learnt the basics of safe riding and road safety

New Delhi, November 3, 2014: Honda Motorcycle and Scooter India Pvt. Ltd., the most trusted brand in the Indian 2 Wheeler Industry^* with the objective of educating children and young minds on road safety and safe-riding, conducted a fun filled road safety carnival at Dilli Haat, Pitampura, with India’s most popular animation characters – ‘Chhota Bheem’ and ‘Chutki’.

The ‘Safe Riding’ initiative with Chhota Bheem and Chutki proved to be a resounding success. The event was graced with the presence of Mr. Keita Muramatsu - President & CEO, Honda Motorcycle & Scooter India and Mr. Y.S Guleria, Vice President – Sales & Marketing, Honda Motorcycle and Scooter India.

“Safe riding is Honda’s priority worldwide and in India too. Promoting the concept of safe and fun-riding is paramount to Honda’s overall vision. The role of children as effective conscience-keepers within families is often underestimated. Conducting such activities with young minds will ensure a positive tilt towards the cause, building a strong foundation for future.” said Mr. Keita Muramatsu - President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd.

“As a leading corporate citizen Honda understands its quintessential responsibility towards the society which goes beyond business. We are delighted to have associated with Chhota Bheem to help further spread Honda’s Road Safety message. The event today was a great success and we look forward to extending this initiative across many other India cities.” said Mr. Y.S Guleria, Vice President – Sales & Marketing, Honda Motorcycle and Scooter India Pvt. Ltd.

As Chhota Bheem & Chutki spread the message of road safety through various fun engaging activities educating kids and their parents, it was a dream come true opportunity for over 1200 families gathered at Dilli Haat.

Amongst the most popular activities were – cycling, the road safety drawing contest, a pledge wall, a photo opportunity and collection booth; and a digital desk for uploading pictures to guest’s Facebook page.

Adults were also briefed on the correct riding posture, amongst other things as star attractions Chhota Bheem & Chutki further, urged the families to follow healthy road safety habits such as - abiding to road rules, importance of protective gear and use of helmets while a riding two-wheeler.