Farm to Fork - $1000b Opportunity, Quadruple Rural GDP
November29, 2014 (C) Ravinder Singh ravinderinvent@gmail.com

It was quite amazing to Learn Logistics cost of Collecting Milk from
every farmer twice a day at 1 liter average collection each time and
distributing it to Cities within hours cost just 5% or Rs.2 only. This
can further reduce when Milk Trucks also distribute Processed Foods to
Rural Consumers Twice a Day.

This also means Logistics Cost of Processed or Semi Processed Foods
Picked Up from Farms and Delivered to all Households Morning & Evening
should actually be less than Rs.2 per kg as no Refrigeration is
required for most foods.

THIS SHALL CHANGE INDIAN HABIT OF GOING TO SHOP FOR FOODS EVERYDAY
INVOLVING TRANSPORTATION COST CLOGGING ROADS & SHOPS.

There is huge Margin between Farm Gate Price and Consumer Price – a
Gobhi Alu Sabzi that cost Rs.50 per kg including fuel cost etc may
cost just Rs.10 per at Rural Processing Factory. Even if it is
delivered at Rs.30 or Rs.40 per kg consumers shall be delighted,
Transport Cost shall be half of Raw Vegetable Supply – instead of 10
tone truck – 3T-5T Trucks shall distribute foods, not carrying GARBAGE
produced at factories.

Instead of 10,000 Large Trucks supplying foods, New Delhi may need
just 10,000 Medium or Light Trucks which shall not cause any burden on
traffic.

E-Commerce is already picking up – Goods Leaving Factory are Directly
delivered to Consumers – Why Not Foods?

Even more – Smaller Quantities of Foods can be delivered in Small
Packings, a Consumer Have Choice of 2-3 Different dishes at meal time
at no extra cost on sustained basis – A household may get a Dal, a
Sabzi, a Paneer Dish, a Sweet Dish, for the price of Sabzi a Rotis for
family.

Existing Processed foods like Maggi or Lays can be integrated with
this Home Delivery service. This shall DECONGEST Markets – Food
Storage at Homes and Stores shall be minimized.

A Retail 200 sq.yd Food Store cost Rs.5 crores – a 5,000 Tone Cold
Store can come in same amount in villages built on 5000 sq.yards.

THIS Food Processing & Direct Sale Model to Consumers shall –

    Minimize Garbage in Cities, Towns & Villages due to Fruit & Vegetables,
    Minimize Use of LPG, Water and Electricity for Cooking,
    Minimize Use of Kitchen or Much Less Space Required for Kitchen,
    SWITCH OF FARM TO FORK MODEL SHALL NOT PRACTICALLY NOTHING

Amul, Nestle and other Food Companies may Source Foods From Small
Scale Units Spread Throughout Rural India.

THIS SHALL CREATE 100 MILLION DIRECT JOBS –
QUADRUPLE RURAL ECONOMY IN 5-6 YEARS.

Cold Store Raw Foods Supply Chains vs HOT Processed Foods
November28, 2014 (C) Ravinder Singh ravinderinvent@gmail.com

When US Farmers take his produce to Food Processing & Packaging units,
Maximum VALUE ADDED is at Farms, grading is done at farms and low
quality foods and waste is recycled in to farm yard manure reducing
application of fertilizers. Processed Foods are Chocolates to Pizzas,
Soft & Hard Drinks, Breads, Cakes, Milk Products, Juices, Snacks,
Jams, Pickles & Ketchups, & Canned Foods etc.

Indian Farmers with Raw Foods go to Arhtiyas or FCI or some state
agency for sale of his produce Without Any Value Additions and Raw
Foods are without even grading in most cases is routed across India,
most astonishingly India is the only country in the world that Supply
Chicken & Birds live and Slaughtered in Retail Shops and larger
animals are taken to City Based Slaughter Houses.

Huge Garbage is Generated in Cities as Raw Foods, Fruits and
Vegetables are Graded and Clean at Mandis and Dressed Up at homes.
Waste in Foods in case of Grains is around 10% but in case of Fruits &
Vegetables Over 50% when waste Generated Pre-Cooking is considered
that ends up on Garbage Dumps in cities.

Flour Mills, Bread Making and most Food Processing Units are located in cities.

Amul Model in India has demonstrated how Farmers get 72% of the retail
value of Milk Compared to 66% in Developed Countries.

Amul Model Logistics cost of distribution of Milk Sourced twice a day
from farmers in Small Quantities is just 5% or Rs.2 per liter only.
But cost of Supply of most Raw Foods like Fruits & Vegetables
delivered in Mandis are 70% to 80%.

India Needs to Apply AMUL MODEL of Milk Supply Chain to all Foods and
Make Available FRESH NUTRITIOUS FOODS AT AFFORDABLE PRICES W/0
GARBAGE.

Hot Foods Chains – Processed Foods, Fresh Nutritious, Affordable

Heinz CEO in a BBC talk explained it sells same Can of Beans at 49p in
retail stores, 39p at Selfridges, and 29p at Super Stores is supplied
@ 11p to Schools are MARKETING & PROFIT strategy, GOOD FOODS CAN BE
AFFORDABLE.

E-Retail of Processed/Semi Processed Foods To Cost Less Than Home Cooking

BIG KITCHENS – BIG FRIDGES - RAW FOODS STORAGE & COOKING
Waste Foods, USE WATER, Tones of Garbage

Household size is reducing but SIZE of Kitchens is growing Bigger than
Bed Rooms with Fittings & Gadgets worth Rs. Millions, increasingly
people are buying 300L to 500L Refrigerators but AMERICANS store
Processed Foods Bought in BULK, >> INDIANS mainly Store Raw Vegetables
& Fruits, Left Over of Cooking Like Sarson Ka Sag or Rajma Dal in
Steel Utensils. Kitchens use over 15% Water in homes – 10% Can Be
Saved By Food Processing Industry.

Food Trains, Waxing, Irradiation, Packaging Are Better to Cold Chains.

Ravinder Singh, Inventor & Consultant, INNOVATIVE TECHNOLOGIES AND PROJECTS
Y-77, Hauz Khas, New Delhi-110016, India. Ph; 091- 9718280435, 9650421857
Ravinder Singh* is a WIPO awarded inventor specializing in Power,
Transportation, Water, Energy Saving, Agriculture, Manufacturing,
Technologies and Projects