Logitech Adds 'Touch' to its Wireless Portfolio
Strengthens existing wireless range by adding an array of new products,
Offering more options to meet customer requirements
NEW DELHI, India — 12 April 2012 — Logitech, the global provider of personal peripherals for computers and other digital platforms, today unveiled their latest products in the wireless product category in India. The latest addition to the family — Logitech Touch Mouse M600 — is a wireless mouse featuring a touch surface that lets you navigate intuitively with your fingers.
All products are designed to deliver uncompromising performance in beautiful packages for everyone. The Logitech Touch Mouse M600 lets you scroll, swipe and surf wherever your fingertips rest on the mouse. Its modern design, smooth edges and comfortable curves makes this touch mouse feel comfortable in your hand and also adds to your style quotient.
Commenting on the new development, Mr. Subrotah Biswas, Country Manager of Logitech India and South West Asia, said, “People are becoming more accustomed to touch devices using fingertip gestures to navigate on their smartphones and tablets. Today, one wants the device to react to a touch of a fingertip.” He added, “Logitech is a customer centric organization which strives to provide enhanced technology experience to consumers and to give them the joy of being immersed in the digital world.”
As an emerging market, India offers great opportunities to Logitech in the wireless space. A recent survey conducted in India shows that 50% of consumers want a de-cluttered and “freedom from wire” life. More than 40% of the respondents were looking for convenience, ease of use and comfort when they choose their devices. Also, the study revealed that 90% of consumers perceive wireless to be more trendy and fashionable than wired devices. Around 53% users believe that they have much tidier work stations than wired users (33%). To address the consumers’ demands and requirements, Logitech has launched an array of new wireless products ranging from mice, keyboards, combos and headsets.
“The recent wireless survey has revealed that India has a huge opportunity for the wireless technology adoption as only 10% of the consumers have embraced this technology as of today; but on the contrary, there’s a high awareness of wireless mice (98%) and keyboard (88%),” said Mr. Biswas.
The Logitech Touch Mouse M600 is expected to be available in India from April 2012, for a suggested retail price of INR 3,999/-. Other products that are showcased under the wireless umbrella are mentioned below. These products are the latest additions to the wide portfolio of wireless products by Logitech and are ideal for audience across segments.
Wireless Product Range
Wireless Illuminated Keyboard K800
Wireless Solar Keyboard K750
Wireless Touch Keyboard K400
Cordless Number Pad N305
Logitech Wireless Keyboard K270
Wireless Keyboard K230
Wireless Desktop MK710
Wireless Combo MK520
Wireless Desktop MK320 - USB
Wireless Combo MK260
Wireless Combo MK220
Performance Mouse M950 - USB
Anywhere Mouse M905 - USB
Touch Mouse M600
Bluetooth® Mouse M555b - USB - Black
Wireless Mouse M515
Wireless Mouse M525 - Black China
Wireless Mouse M525 - Blue
Wireless Mouse M525 – Red
V470 Cordless Notebook Mouse Bluetooth
Wireless Mouse M310 – USB
Wireless Mouse M325
Wireless Mouse M235
Wireless Mouse M185
Wireless Mini Mouse M187
Logitech is a world leader in products that connect people to the digital experiences they care about. Spanning multiple computing, communication and entertainment platforms, Logitech’s combined hardware and software enable or enhance digital navigation, music and video entertainment, gaming, social networking, audio and video communication over the Internet, video security and home-entertainment control. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI).
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Logitech, the Logitech logo, and other Logitech marks are registered in Switzerland and other countries. All other trademarks are the property of their respective owners. For more information about Logitech and its products, visit the company’s website at www.logitech.com.