Amway strengthens health & wellness

N K Sagar-Sagar Media Inc: New Delhi: In Children’s Nutrition segment, Amway India the country’s largest Direct Selling FMCG Company, launched a range of children’s nutrition products under its global brand “NUTRILITE”.Products in the Kids range include Nutrilite Kids Chewable Calcium-Magnesium, Nutrilite Kids Chewable Vitamin C, Nutrilite Kids Chewable Iron, Nutrilite Kids Chewable Concentrated Fruit & Vegetable, Nutrilite Kids Chewable Multivitamin – Mineral and a Nutrilite Kids drink mix in mixed fruit flavor. Dr. Duke Johnson, MD, Medical Advisor, Nutrilite Health Institute, USA, said “India is a young and dynamic nation with 31% population less than 15 years of age. Increase in disposable income & easier access to junk food has lead to chronic malnutrition affecting 1 out of every 3 children. Only 10% children in India are well nourished and 50% of preschool children suffer from nutritional anemia & iron deficiency. The new Nutrilite range for Kids has been developed to supplement the absence of well balanced diet in today’s generation of kids.Speaking on the occasion, Mr. William S. Pinckney, MD & CEO, Amway India, said, “Globally, Amway is known as a Health & beauty company. The launch of this Kids range will enable us to further consolidate our leadership position in this space. Nutrition & Wellness is the largest category contributing Rs. 903 crores to our total revenue of Rs. 1,790 crore in the calendar year 2010. With the launch of new series of Nutrilite for kids, we are sure that the contribution from health & wellness category would further escalate, facilitating us in reaching a target of Rs. 2500 crore by the year 2012.” He added, “The Nutrilite Kids Range will be available at all Amway offices, priced at Rs. 649/- onwards. Moreover, one can also place orders for these products on Amway’s website.” Nutrilite Kids Chewable Calcium Magnesium - Magnesium helps in Calcium absorption. Hence a perfect combination for strong bones & muscles. Nutrilite Kids Chewable C – Vitamin C helps strengthen immune system. Helps in development & maintenance of bones, cartilage, teeth & gums. Nutrilite Kids Chewable Iron – Iron Helps in oxygen transportation in body required for production & release of energy. Nutrilite Kids Chewable Concentrated Fruits & Vegetables - Contains Phytonutrients that provides a broad spectrum of Antioxidant benefits for overall health & immunity Sagar Media Inc